With the phenomenal growth of digital medium, there is new paradigm of digital media publishing. Content designed for and delivered through apps on touchscreen devices has witnessed a big shift in the recent times. Publishers, advertisers, marketers, businesses and organizations are just now beginning to realize the full potential of the platform. The good news is nobody disputes that mobile touchscreen devices are the future of where you will find eyeballs for your content, and that means opportunity for everyone.
These are some of the rising trends which will define the media publishing industry.
Media publishers will be splitting their issues into smaller, compartmentalized editions designed for specific devices and delivered on a daily or weekly timeline. This approach will put different types of content at subscribers’ fingertips in a way that it is most likely to be consumed in any given moment. The effect will be more touchpoints for the user to the brand, deepening value and brand loyalty.
Real-time updating combined with subscription delivery will allow look books for major retailers to be more responsive and better at distributing hot sales trends between brick-and-mortar retail outlets.
Tablet versions of magazines will tie back into websites with sponsored options. This will mean pre-packaged deals for customers who want all-inclusive amenities listed as is within the corresponding article. Add to that location-based recommendation services and tie-ins with third-party services and your magazine will become an invaluable and useful companion.
eZines in air
By Federal Aviation Administration lifting the ban on device usage in air, major carriers will be increasingly able promote their in-flight titles from the gate for download and consumption before, during and after the flight. They will be delivering fresh content based on location, user status or other factors, making the content more personal and more valuable.
The success of the ebook apps are proving that people will read on screen. While print and web based publishing focuses increasingly on bite-sized news and features, apps will allow publishers both to design long-form stories for easy consumption on phones and tablets, and to enable offline usage and smart bookmarking.